BEST BIGGEST IMAX FILM FESTIVAL

Each year IMAX Melbourne runs the Best Biggest IMAX Film Festival (BBIFF) featuring a fan focused line-up of films.Due to the opening of new IMAX screens across the state, IMAX Melbourne tasked me with revamping BBIFF to stand out from the crowd.

Taking inspiration from the over-the-top experience of IMAX, I reinvigorated the identity with punched up colours, grungy type and a bold typographical direction. I redesigned the festival from the ground up with a reworked logo, social, digital and OOH presence, boosting engagement and awareness for BBIFF.