Live a story worth telling

Faced with declining applications, the Navy and the Australian Defence Force tasked VML to create a fully integrated brand campaign. “Live a Story Worth Telling” brings to life the diverse and extraordinary lives of Navy personnel, showcasing the real world impact they can make.

I was tasked with translating the design of the initial film campaign to static design assets. I created the design framework and guidelines which were rolled out to over 80 pieces of content across OOH, events, digital, social media.