I am a Submariner

To promote the introduction of nuclear-powered submarine roles, I worked on the ‘I am a Submariner’ campaign. Tasked with creating a set of social, video and OOH assets, the campaign revealed the hidden abilities of the ADF’s submariners by shining a light on a misunderstood lifestyle.

I worked along the entire process, from storyboarding to retouching and final art. On the right you can see the design process for this campaign.