In response to road distractions, Feral Friends calls out passengers with distracting behaviours. This campaign was created as part of Re:act, a behavioural change initiative run by Hard Edge in collaboration with Swinburne University.
As part of a three-person team, I was responsible for art direction, copy writing and graphic design.
Vehicles
Wrapped bus
Air freshener
Bumper stickers
Social Media
Tag a friend Instagram posts
Facebook sponsored post
Social Spaces
Parking spot advertising
Parking pole
Targeting a captive audience with urinal stickers
